Coca-Cola surprises Lusaka commuters with free bus rides as ‘Ride Na Coke’ campaign launches. Campaign celebrates community, nostalgia, and sustainability – bringing free bus rides and ice-cold Coca-Cola to commuters across Zambia

1. Buy a Coca-Cola RGB at designated bus station sales points.

2. Present it to the Coke activation team and receive a voucher for your bus fare.

3. Hand the voucher to the conductor for a free ride.

4. Conductors then collect the bottles and are rewarded by Coca-Cola as official “Yamu Botolo Heroes.”

This not only incentivises bottle returns but also embeds Coca-Cola into everyday Zambian life, reducing single-use packaging while rewarding consumers.

Where & When

The activation will run across four major transport hubs, reaching an estimated 390,000 consumers:

Location Date(s)

Kulima Tower, Lusaka 9 Oct

Mulungushi Bus Station, Ndola 9 Oct

Lumumba Bus Station, Lusaka 16 Oct

Savage Yard Bus Station, Kitwe 16 Oct

Each hub will come alive with branded setups, DJs, MCs, giveaways, and energetic activation teams engaging with commuters through games, music, and surprise rewards creating a festival-like atmosphere at ordinary bus stops.

Community & Culture

“We wanted to bring the timeless magic of Coca-Cola in a glass bottle right into the heart of Zambia’s daily commute. Ride Na Coke is about connection, community, and celebrating Coke in a bottle in a way that feels truly Zambian”, says Faith Nehanda, Coca-Cola Senior Manager, Frontline Marketing, Zambia.

The campaign ties into Coca-Cola’s vision of encouraging glass bottle returns, educating conductors on reuse, and rewarding their participation.

Real Stories, Real Impact

To showcase the human stories behind the campaign, Coca-Cola is capturing commuter testimonials – everyday riders sharing how a Coke and a free ride made their day brighter. These “Yamu Botolo Stories” will be amplified across radio, social media, and lifestyle media platforms.

Join the Movement

Commuters and fans can share their experience using the hashtags:

#YamuBotoloNiLast | #RideNaCoke | #CocaColaZM