Colgate-Palmolive, in Partnership with Shoprite, Launch your share of 800 000 Kwacha Scholarship Campaign in Zambia

Colgate-Palmolive Zambia, in partnership with Shoprite Supermarkets, has launched a nationwide Scholarship Campaign that turns everyday toothpaste purchases of any two Colgate toothpaste into opportunities for Zambian children to stay in school through a share of scholarships and prizes worth a total of 800,000 Kwacha.

This initiative is part of Colgate’s long‑standing Bright Smiles, Bright Futures (BSBF) programme, which has promoted oral health to over 2 billion children and families in more than 100 countries and 40 languages since 1991. In Zambia, BSBF has reached 7 million children through school and community programmes that teach oral health and handwashing, helping them build lifelong healthy habits. The Scholarship Campaign also reflects Colgate’s broader commitment to a healthier, more sustainable future for Zambian communities.

“Colgate is in more homes than any other oral care brand, and this reach comes with a responsibility,” said Chaile Kapambwe, Customer Development Team leader, Colgate-Palmolive Zambia. “With our Scholarship Campaign, every participating Colgate pack purchased at Shoprite becomes an act of generosity – a simple way for families to help keep children in school while also caring for their oral health. Together with our partners and shoppers, we are building a future that every child can truly smile about.”

Charles Bota, Shoprite Managing Director, Shoprite Supermarkets, added: It is “an initiative that reminds us of the powerful difference that we can make when we come together with a shared purpose. Education remains one of the most powerful tools for changing lives. It opens doors, it creates possibilities, it gives young people the confidence and skills to pursue their dreams. Today we are celebrating more than a marketing campaign; we are celebrating hope, we are celebrating ambition, and we are investing in the next generation of Zambian leaders, teachers, entrepreneurs, health care workers and innovators.”

Representatives from the Ministry of Health and Ministry of Education commended Colgate-Palmolive and Shoprite Supermarkets for bringing together two essential pillars in a child’s development: education and health.